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Insight : Consumption Chain |
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Volume:03 / Issue:15 - Published on
November 2007 |
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In the eyes of the consumer, the world today is teeming with choices where products and services are concerned. In the not too distant past, these choices only presented themselves as “clutter” to the consumer, leaving him feeling confused and disoriented about making a decision. Organizations these days devote a significant amount of thought and effort to Consumption Chain, and this concept has taken center stage in influencing purchase decisions of end consumers. |
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Insight : Teams and Work Organization |
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Volume:03 / Issue:14 - Published on
October 2007 |
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Teams are an integral part of every organization’s strategic framework. Highly committed and motivated teams with strategically aligned goals can attain high levels of excellence and generate competitive advantage.
Call it the business equivalent of deconstruction if you will. Globalization, technological advancement and associated changes in the recent years have redefined several business concepts and displaced many well-entrenched models. The impact of this drastic transformation has been most conspicuous in the area of organizational structure and work design. The traditional organization was based on an elaborate structure with neatly stacked horizontal and vertical layers. The lateral layers typically functioned as isolated silos, whereas decision-making and communication usually traveled down the linear path. |
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Insight : Analyzing Consumer Behaviour in the Commerce Era |
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Volume:03 / Issue:13 - Published on
October 2007 |
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Businesses have, for long, revolved around the belief that ‘Customer is King’. The advent of the Internet and e-Commerce has made personal interviews, questionnaires and opinion polls not only easier but also more effective, by widening the net and breaking down geographical boundaries, and by reaching the customer in his space and time. This has provided a completely new dimension to the consumer research activity although the core remains the same. Successful organizations today have quickly learnt and adapted to e-business, and leveraged the latest technologies and tools to differentiate themselves from the competition and maximize profitability. |
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Insight : Environmental Improvement through the Use of “Green” Technology |
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Volume:03 / Issue:12 - Published on
September 2007 |
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As the world clips at breakneck speed with technological advancement and product innovations all round, the need becomes more critical to exercise some caution and demonstrate a rational approach to ensure that the technological high we are experiencing in our times does not have a long-term, irreversible impact on the environment that we leave behind for the generations to come.
The time has come to demonstrate a keen sense of corporate citizenship by taking a hard look at – and a commitment to – driving “Green” technology that brings about environmental sustainability. A balanced, sensible and rational approach is the need of the day to restore the world’s ecosystems before they become extinct and life becomes hard to sustain. |
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Insight : Web-Based Supplier and Customer Relationship Management |
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Volume:03 / Issue:11 - Published on
September 2007 |
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The dawn of the Internet era has made customers more demanding as expectations continue to evolve fuelled by real-time access to information and global reach. Traditional approaches to supply chain management prove inadequate to fulfill rising customer expectations calling for a new set of strategic objectives to triumph over the challenges posed by Web enablement. But a wide spectrum of companies in India have successfully addressed such challenges through defining appropriate strategic objectives and successfully embraced the concept of ‘electronic markets’. |
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Insight : Strategy for Non-Profit Organizations |
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Volume:03 / Issue:10 - Published on
August 2007 |
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Strategy development is no longer a prerogative of profit-oriented businesses. The paradigm shifts in the global economic and competitive landscape have made it essential for non-profits to develop unique strategies that navigate them towards their mission and prepare them for the uncertain future. |
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Insight : Training and Development |
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Volume:03 / Issue:09 - Published on
August 2007 |
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Training and Development is no longer a task-specific function which needs to be handled by the Human Resource department alone. Training is a continuous process – in fact, it is the essence of the Learning Organization. Training, or continuous learning, is the bridge that connects employees to the organization’s objectives. Thus, it is a prerequisite for sustainable competitive advantage. |
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Insight : Dealing with Workplace Disasters and Emergencies |
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Volume:03 / Issue:08 - Published on
July 2007 |
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Employees, assets, infrastructure and information form the most important elements of any organization. These elements require care and protection from disasters and emergencies for long-term business continuity and growth. While most organizations realize this and implement safety plans, these are often inadequate or neglected over longer durations. A safe and conducive work environment is a must not only for progress and prosperity, but also for long-term continuity of an organization. |
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Insight : Organizational Knowledge Management |
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Volume:03 / Issue:07 - Published on
July 2007 |
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Organizational knowledge becomes a source of competitive advantage only when it is deciphered, shared and integrated into the organization’s strategic framework. Knowledge Management – the discipline that identifies, collects and utilizes knowledge from internal and external stakeholders – is thus emerging as a critical component of strategic management. |
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Insight : Preventing Adverse Impact of Products, Services and Operations on Society and Environment |
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Volume:03 / Issue:06 - Published on
June 2007 |
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‘Business with a Conscience’ must form the core of any organization’s strategy and culture. Organizations that are conscious of this truth implement a compliance framework to achieve sustainable development (SD) and the broader goal of corporate social responsibility (CSR). Such organizations earn respect and goodwill besides profits, and lead others on the path of doing business with a conscience. |
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